This course provides an overview of events and tourism operations within the hospitality industry. Topics include event planning, destination management, customer experiences, marketing, budgeting, logistics, and risk management.
The course emphasizes planning and implementing hospitality events while applying hospitality management principles and professional practices. Students examine the factors that contribute to successful events and tourism experiences through case studies and practical applications.
Upon completion of the course, students will be able to plan hospitality events, implement tourism-related activities, and apply professional practices that support guest satisfaction and organizational objectives.