The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course explains the role of a publisher in game distribution and details the various channels by which a game can be distributed. (Prerequisites: ESM 101 - Introduction to Games, BUA 220 - Introduction to Marketing.)
Prerequisite Courses
Semester Offered
Offered at department discretion