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Concentration

Marketing

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Program
Business Administration
Level
Undergraduate

Courses in the Marketing concentration are in addition to the Business Administration core courses required of the major.

Required Courses

Item #
Title
Credits
MKT 302
Consumer Behavior
3
MKT 310
Sales
3
MKT 401
Analytics
3
MKT 470
Capstone
3
Sub-Total Credits
12

Choose 1 Marketing Elective

Sub-Total Credits
3
Total Credits
15
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