This course provides an introduction to revenue management practices within the hospitality industry. Students explore pricing strategies, forecasting techniques, occupancy management, distribution channels, performance measures, and the use of spreadsheets to support decision-making.
The course emphasizes applying revenue management principles and understanding how financial and operational information supports hospitality performance. Students use practical exercises and industry examples to examine hospitality data and revenue management processes.
Upon completion of the course, students will be able to apply revenue management principles, use spreadsheets to interpret hospitality data, and explain how revenue management supports operational efficiency and organizational success.