Communications
Degrees
-
Communications, Bachelor of Arts -
Broadcast Media, Concentration -
Public Relations and Advertising, Concentration -
Sports Communication, Concentration -
Communications, Minor
Courses
COM 101: Introductory Communications Lab
COM 102: Sports Communication Lab I
A specialized lab sequence designed for Sports Communication students which serves as a real-world environment for the student to understand and experience the production and management of sporting events. The student will work with Newberry College Athletics on various sporting events throughout the semester and will be involved in all aspects of sports production, which may include technical production, on-air broadcasting, sports information, game management, and other roles as assigned. Students are required to take COM 102/202/302 in sequence for a total of 3 credit hours.
COM 110: Introduction to Communications Arts
COM 111: Practical Media Fundamentals
COM 112: Introduction to Media Planning
This course introduces students to the principles and processes that go into professional media operations. Students will be introduced to the workflow behind the production of television programs, radio programs, and podcasts, then will coordinate scheduling of guests from around campus and around the community for these productions. Students will also coordinate public relations and social media duties for the Communications program and its television, radio, and podcast productions.
Required for all COM majors.
COM 121: Writing for Mass Media
The fundamentals of writing for mass media across print, broadcast and multimedia platforms form the basis of this course. Students put the elements of journalism to use on actual reporting assignments, write scripts for broadcast outlets, and learn the fundamentals of advertising and public relations writing. Students also learn about the importance of proper copy editing, as well as the legal and ethical aspects of media writing. Other areas of media writing, such as scriptwriting and art writing, are also covered. Restricted to COM majors and COM minors.
ENG 113 with a “C” or better
COM 201: Intermediate Communications Lab
Students build on the skills learned in COM 101 to increase mastery of audio and video production in the Langford Center’s facilities. Students continue to work under the guidance of advanced students as they begin to develop their own leadership qualities. Students will also improve their broadcast presence by working as on-air staff for WNIR-LP FM. Students are required to take COM 101/201/301/401 in sequence. Restricted to COM majors and minors.
COM 202: Sports Communication Lab II
A specialized lab sequence designed for Sports Communication students which serves as a real-world environment for the student to understand and experience the production and management of sporting events. The student will work with Newberry College Athletics on various sporting events throughout the semester and will be involved in all aspects of sports production, which may include technical production, on-air broadcasting, sports information, game management, and other roles as assigned. Students are required to take COM 102/202/302 in sequence for a total of 3 credit hours.
COM 221: Professional Media in Action
Using the skills learned in COM 121, students engage in advanced media writing work, including filing stories for active media outlets. Students learn the importance of thorough reporting, proper time management, and meeting deadlines. Students also engage with working journalists and interact with members of the greater Newberry community to learn firsthand how a media professional’s work is properly done. Students will build proficiency in on-air work through assignments for Newberry College Television's productions as well as through the campus radio station, WNIR-LP FM.
COM 225: Principles of Advertising
A course to introduce advertising and public relations students to the role of advertising and persuasive communication in the modern media environment. The course provides an overview of the different types of persuasive communication; how these messages are planned and created; the roles of agencies; and how messages are adapted to different types of media.
COM 231: Introduction to Video Production
COM 241: Introduction to Public Relations
COM 301: Advanced Communications Lab
In this course, students begin applying leadership skills in a working environment. Students fulfill leadership roles in media productions and serve as mentors to COM 101 students. Students will refine their on-air skills by working as air staff for WNIR-LP FM. students are required to tak COM 101/201/301/401 in sequence. Restricted to COM majors and minors only.
COM 302: Sports Communication Lab III
A specialized lab sequence designed for Sports Communication students which serves as a real-world environment for the student to understand and experience the production and management of sporting events. The student will work with Newberry College Athletics on various sporting events throughout the semester and will be involved in all aspects of sports production, which may include technical production, on-air broadcasting, sports information, game management, and other roles as assigned. Students are required to take COM 102/202/302 in sequence for a total of 3 credit hours.
COM 309: Programming and Management
COM 311: Aesthetics of Design for Television
COM 321: Electronic Journalism
Students build experience in reporting, editing, meeting deadlines, and managing production units while overseeing advanced projects that require independent work and team coordination. Students will also continue working for Newberry College Television as well as serving as air staff for the campus radio station, WNIR-LP FM. These skills will be important in the successful completion of their required COM 495 internship. Students will build a portfolio of work that will form part of their application packages for internships and employment.
COM 322: Audio Production I
An intermediate course in the design and production of audio programs. Practical experience will include designing and producing more complex programs using studio and editing equipment and creating programs for use on the campus radio station, WNIR-LP FM. Music and reporting, as well as other program formats, may be included in this course.
This course satisfies the PCOM requirement for the core curriculum.
COM 323: Studio Production
COM 341: Public Relations Research, Measurement, and Evaluation
COM 370: The First Amendment
COM 391: Advanced Research Skills in Communications
This course satisfies the PETH requirement for the core curriculum.
COM 401: Communications Leadership Lab
In this lab, advanced students take direct charge of audio and video productions and demonstrate leadership skills essential for career success. Students in this course serve in managerial positions and as mentors to COM 201 students, both in the television studio and on WNIR-LP FM. Students will be required to work as air staff and supervisors for the campus radio station. Students must take COM 101/201/301/401 in sequence. Restricted to COM majors and minors only.
COM 422: Audio Production II
Advanced audio production using digital media tools to produce significant audio-based programs. Products will include podcasts, as well as content for WNIR-LP FM.
COM 423: Broadcasting/Sports Communications Practicum
COM 430: Advanced Communications Studies I
COM 431: Advanced Communications Studies II
COM 440: Critical Analysis of Mass Media
COM 441: Public Relations Practicum
COM 460: Introduction to Communication Theory
COM 110, COM 121, and junior standing
This course satisfies the PCOM requirement for the core curriculum.
COM 480: Capstone Seminar
COM 110, COM 121, and senior standing
COM 490: Special Studies
COM 491: Independent Study
COM 492: Independent Study
COM 495: Professional Internship
Permission of Instructor and appropriate practicum course (COM 321, COM 423, or COM 441)
This course satisfied the PCEN requirement for the core curriculum.