Master of Science in Sport Management and Leadership

Sport Management and Leadership is an interdisciplinary field that combines the principles and practices of sports management with the principles and practices of leadership. It focuses on the development of leadership skills and abilities that are relevant to the sports industry, such as communication, decision-making, conflict resolution, and strategic planning.

The goal of Sport Management and Leadership is to prepare individuals for leadership roles in the sports industry, such as athletic directors, team managements, sports marketers, and event planners. Through a combination of theoretical and practical coursework, students in this field learn how to effectively manage sports organizations, events, and teams, and how to lead people and organizations to success.

Program Learning Outcomes

Degrees

Courses

SML 510: Critical Issues in Sport Management and Leadership

Sport management is the convergence of business, sport performance, and regulatory compliance. This course will explore emergent challenges across people, policy, and process of sport. Students will examine contemporary situations that involve a sport or sport related organization and consider the implications across the individual, group, and marketplace impact.

SML 520: Business of Sport

Sport is a multi-billion dollar industry with complex interdependencies of businesses and regulatory agencies. This course will examine fundamental business structure, operations and risk management. This course will also explore economic climate and policy economic issues raised by the rapid changes in the modern sports world. Students will explore sport organization management and leadership challenges across domestic and international contexts.

SML 522: Sport Marketing and Public Relations

This course will immerse students into the world of sports marketing and public relations by highlighting issues, controversies, topics, trends, and opportunities within the sports industry. The course will take a detailed look at all elements from sports marketing to public relations. Concepts such as: newspaper, radio, television, agency, the internet, colleges, provincial, municipal, international sport, and professional sports.