Bachelor of Science
Digital Marketing
Program Learning Outcomes
Students graduating with a degree in Digital Marketing will demonstrate mastery in the following Program Learning Outcomes:
- Combine creative and analytical skills in digital marketing.
- Evaluate and assess the effectiveness of marketing strategies.
- Apply the principles of business to digital marketing.
- Demonstrate critical thinking and strategic communication skills as they pertain to media and marketing.
Degrees and Certificates
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Digital Marketing,
Classes
DGM 101: Introduction to Digital Marketing
Class Program
In Introduction to Digital Marketing, students gain an understanding of Web Analytics, Search Engine Optimization (SEO), Email Marketing, AdWords and paid searches, Content Marketing, Mobile Marketing, Social Media Marketing, and Storytelling. These skills enable students to make informed decisions, strategize online marketing efforts, and gain a deeper understanding of the possibilities for digital technologies to transform marketing execution. Required for DGM major.
Semester Offered
Offered fall semester.
DGM 202: Social Media for Digital Marketing
Class Program
In Social Media for Digital Marketing, students explore the techniques of social media, in addition to the development and direction of social media as a creative industry. Students will also demonstrate critical thinking and strategic communication skills as they pertain to media and marketing, while being exposed to new research and knowledge to the field. They will gain theoretical and professional knowledge that will enable them to understand the key issues and challenges within social media; they will also develop projects which will simulate social media environments. Student must have a Smartphone. A $95 fee will be charged for this class.
Semester Offered
Offered spring semester.
DGM 490: Digital Marketing Senior Capstone
Class Program
Digital Marketing Senior Capstone provides students with a significant digital marketing experience, integration of knowledge from several courses and with it, a means to practice project management, writing, and presentation skills. Students will design, develop, and implement a digital marketing project based on one or more of the interdisciplinary fields in the major. Student must have a laptop. DGM 490 Digital Marketing Senior Capstone satisfies Core. Required for DGM major.
Prerequisite Courses
Semester Offered
Offered spring semester.
Notes
Prof. Knowledge/Exp.
DGM 495: Professional Internship
Class Program
Professional Internship is an on-campus or off-campus educational experience for Digital Marketing students. It provides an opportunity for practical application of knowledge, skills and abilities acquired in Digital Marketing coursework. Student will be exposed to varied protocols, methodologies, and practices in a professional working environment. Students will build a professional portfolio and complete weekly logs from on-site work. Weekly logs summarize and synthesize on-site work, assigned reading, and Student Learning Outcomes. Proposals for internships require prior approval of the DGM Program Coordinator and the Business & Communications Dean. Additional costs may apply when studies involve travel and/or off-campus settings. Subject to Internship rules and regulations. Required for DGM major.
Prerequisites
Junior or Senior class standing and approval from DGM Program Coordinator
Semester Offered
Offered every semester.
Notes
Meets DGM PETH, and PCEN requirements.
DGM 496: Professional Internship
Class Program
Professional Internship is an on-campus or off-campus educational experience for Digital Marketing students. It provides an opportunity for practical application of knowledge, skills and abilities acquired in Digital Marketing coursework. Student will be exposed to varied protocols, methodologies, and practices in a professional working environment. Students will build a professional portfolio and complete weekly logs from on-site work. Weekly logs summarize and synthesize on-site work, assigned reading, and Student Learning Outcomes. Proposals for internships require prior approval of the DGM Program Coordinator and the Business & Communications Dean. Additional costs may apply when studies involve travel and/or off-campus settings.
Prerequisites
Junior or Senior class standing and approval from DGM Program Coordinator
Notes
Meets DGM requirements for PETH and PCEN.