Bachelor of Science
Digital Marketing Online
Newly designed to integrate knowledge of social media, influencer marketing, and marketing data analytics, the Digital Marketing major gives students the skills and knowledge they need to meet the demands of an evolving, digital, and global market.
Program Learning Outcomes
Combine creative and analytical skills in digital marketing.
Evaluate and assess the effectiveness of marketing strategies.
Apply the principles of business to digital marketing.
Demonstrate critical thinking and strategic communication skills as they pertain to media and marketing.
Degrees
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Digital Marketing Online,
Courses
DGM 102: Career Navigation and Exploration in Digital Marketing
Class Program
This course will help you find a job in Digital Marketing that excites you and meets your financial needs. Not just any job; one that excites you and meets your financial needs. You will explore career paths, potential salaries, and the skills required to achieve those salaries. This exploration will help you identify target jobs and opportunities. You will then plan the steps needed to achieve your goals and begin executing that plan. [This course is offered through the RIZE Education Consortium.]
Prerequisites
Any DGM course
DGM 202: Social Media Marketing, Brand Awareness, and Engagement
Class Program
The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. [This course is offered through the RIZE Education Consortium.]
Semester Offered
Offered fall semester
DGM 203: Going Viral and Growth Hacking
Class Program
“Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. [This course is offered through the RIZE Education Consortium.]
DGM 300: Lifecycle and Email Marketing
Class Program
Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. [This course is offered through the RIZE Education Consortium.]
Prerequisite Courses
DGM 301: Digital Marketing analytics and Experimentation
Class Program
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. [This course is offered through the RIZE Education Consortium.]
Prerequisite Courses
DGM 490: Growth Marketing and Multi-channel Digital Marketing Capstone
Class Program
In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. [This course is offered through the RIZE Education Consortium.]
MAT 200 or SSC 230: Statistics
Class Program
Students may choose to take either MAT 200 or SSC 230 to fulfill the statistics requirement for this major.